Non Profit Fundraising

As a fundraiser and a donor I myself felt fatigued the other night at a local non-profit meeting. It was a GREAT meeting with an engaging speaker, and lots of scintillating conversation. Overall an unexpected result from what normally would be a dry meeting of reports and expectations.
The fatigue set in with one fundraising faux [...]

I recently received a small gift fundraising letter, the specific ask was for $5. I had not contributed to the cause before so what was it about this email that moved me to donate?
First let’s look at what a good fundraising email has compared to how this one was structured.
A headline that makes the reader [...]